We help roofers, tradies, renovators and solar businesses get consistent, qualified leads through AI-powered Facebook and Instagram campaigns.
Our Partners
Your competitors are running ads. Your future customers are on Facebook and Instagram right now, looking for exactly what you offer.
You need one thing: a consistent, predictable way to put your business in front of people who are actively looking for what you offer — before they find your competitor. That's exactly what we do.
Each service works on its own — but they're built to compound when combined.
AI-powered Facebook and Instagram campaigns that put your business in front of the right people in your area. Every dollar tracked and optimised toward booked jobs.
Fast, professional websites designed to convert visitors into enquiries. Mobile-first, SEO-ready, and built to make your business look like the obvious choice in your area.
Get to the top of search results immediately when someone in your area is looking for exactly what you do. Intent-based leads who are ready to book.
Ads stop when you stop paying. SEO builds long-term visibility that compounds — reducing your reliance on paid traffic over time.
Most agencies run 2–3 ad variations and hope one works. We use AI to test 10+ simultaneously — finding what converts faster and cheaper than any manual process.
10+ ad variations — different hooks, angles, and calls to action — running simultaneously. We find winners in days, not months.
No guessing. The AI identifies the exact homeowners, demographics, and behaviours most likely to convert for your niche and location.
Every day the system kills underperforming ads and shifts budget to what's working. Your cost per lead goes down as the campaign matures.
Simple and fast. No drawn-out onboarding, no surprises.
We look at your business, your market, and what a qualified lead is worth to you. You'll hear honestly whether Meta ads make sense for your situation — and what results are realistic before you spend a dollar.
We build your campaign using the AI Arbitrage System. 10+ ad variations written, designed, and loaded into Meta. You review and approve before anything goes live — nothing runs without your sign-off.
Ads go live. AI identifies what's working and kills what isn't — daily. Weekly reports, direct access to me, no account managers in between. You focus on doing the work. We handle everything else.
No hidden fees. Book a call and we'll figure out what makes sense for your business.
For businesses ready to start generating leads through Facebook and Instagram ads.
Ads that convert, a funnel built to close, and automated follow-up so no lead goes cold.
Full-stack for businesses serious about dominating their local market on every channel.
We specialise — not generalise. We take on clients we know we can get results for, in industries we understand.
Replacements, guttering, leak repairs. We get you exclusive leads in your area — no sharing with competitors.
Kitchens, bathrooms, extensions, full builds. Clients who need to see your work before they call.
High-ticket jobs with long sales cycles. Buyers who need trust before they sign — we build that with ads.
Electricians, plumbers, fencing, blinds, pest control, pools. High-frequency jobs where owning your suburb is the goal.
Client per niche per area.
Your exclusivity is guaranteed.
I started Skale Media because I kept seeing great local businesses lose jobs to competitors who were better at marketing — not better at the actual work.
I specialise in Meta ads for local service businesses in NSW. My focus is simple: generate qualified leads at a cost that makes your business more profitable, and be someone you can actually trust with your ad spend.
I keep my client roster deliberately small. Every account gets real attention — not the "set and forget" approach that burns your budget for six months with nothing to show for it.
Founder, Skale Media
Meta ads specialist working with local service businesses across New South Wales.
A free 30-minute call. No pitch, no pressure — just an honest look at what Meta ads could do for you.
Book Your Free Strategy Call →Everything you probably want to know before booking a call.